Everyone who knows the power of a company blog wants one – it’s one of the most effective ways to keep your brand front-of-mind for both customers and search engines.
Nevertheless, not everyone has the time, motivation or skill to write a regular business blog.
The good news is freelance blog writers like me can do it for you (essentially I’ll be your blog ghost writer). We can work together to think of articles and creative blog topics your customers will love (or feel free to shoot me your ideas if you’ve come up with your own), then I’ll craft the words to make sure your articles sound super snappy and engaging to help people connect with your brand.
Travel industry blogs have scope to be inspirational (the world’s top 10 beaches … ahh) and useful (how to pack your life into a carry-on bag … hmm), and most importantly, shareable, to help broaden your audience to the friends-of-friends market too. Google and other search engines like blogs as well, as regular content updates demonstrate that your website is managed by real humans committed to providing useful information. Therefore, starting or maintaining a company blog using a professional blog copywriter can be a valuable long-term marketing tool.
I can also help coordinate Q&As with past clients and turn these into punchy blog articles or web content, as a customer case study or client testimonial is a great way to showcase real world examples of people interacting with your organisation.
(By the way, I have a travel blog of my own called The Portugal Wire if you want to take a look. Here I promote one of Europe’s hottest destinations with plenty of interesting facts and even more pretty pictures.)
Photographs by Emily McAuliffe