Nailing your website copywriting is one of the most important things you can do for your business, because your website is your shopfront in the digital age. And nobody wants to buy from a shonky-looking shop.
On top of that, sleek websites with well-written content are particularly important in the travel industry, as there’s a good chance your customers are geographically removed from your business and have limited understanding of your destination or experience (think back to a time you organised a trip to a new destination and remember how tricky it was to piece together the what, where and how). Buying decisions in the tourism industry may be 100% driven by online research, so you want to be confident your website is looking dapper when prospective customers start clicking around in your neck of the woods.
That’s why hiring an online copywriter (such as yours truly) is a worthwhile investment to ensure your business comes across as professional and trustworthy.
I can write website content for homepages, about pages, FAQ lists and landing pages – you name it – as well as that dreaded bio nobody likes writing themselves (yep, hand the keys to me and I’ll promote your awesomeness for you).
When writing for the web I integrate the principles of search engine optimisation (SEO copywriting), but also believe in writing for the reader so your content flows as naturally as possible. This keeps both your customers and search engines like Google happy.
All photography by Emily McAuliffe